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Introduction to service-dominant logic: From propositions to practice
Ballantyne, David; Williams, John; Aitken, Robert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 179-181
Persistent link: https://www.econbiz.de/10008846837
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Branding in B2B markets: insights from the service-dominant logic of marketing
Ballantyne, David; Aitken, Robert - In: The journal of business & industrial marketing 22 (2007) 6, pp. 363-371
Persistent link: https://www.econbiz.de/10007797752
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Motivation, pay satisfaction, and job satisfaction of front-line employees
Stringer, Carolyn; Didham, Jeni; Theivananthampillai, Paul - In: Qualitative research in accounting & management : QRAM 8 (2011) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10009164543
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Visual Rhetoric and Ethics in Marketing of Destinations
Campelo, Adriana; Aitken, Robert; Gnoth, Juergen - In: Journal of travel research : a quarterly publication of … 50 (2011) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10008785619
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Do brands lack personality?
Romaniuk, Jenni; Ehrenberg, Andrew - In: Marketing theory 12 (2012) 3, pp. 333-339
Persistent link: https://www.econbiz.de/10010047936
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Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark; Aitken, Robert; Ferguson, Shelagh - In: Marketing theory 12 (2012) 3, pp. 311-331
Persistent link: https://www.econbiz.de/10010047937
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Advertising effectiveness from a consumer perspective
Aitken, Robert; Gray, Brendan; Lawson, Robert - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 279-298
Persistent link: https://www.econbiz.de/10008124616
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The four Rs of place branding
Aitken, Robert; Campelo, Adriana - In: Journal of marketing management : MM 27 (2011) 9, pp. 913-934
Persistent link: https://www.econbiz.de/10009252642
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The Service-Dominant Logic of Marketing and Marketing Ethics
Williams, John; Aitken, Robert - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10009256831
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A stakeholder approach to relationship marketing strategy: The development and use of the "six markets" model
Payne, Adrian; Ballantyne, David; Christopher, Martin - In: European journal of marketing : EJM 39 (2005) 7, pp. 855-871
Persistent link: https://www.econbiz.de/10006077638