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2006-2011
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Woodside, Arch G.
88
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22
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13
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6
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Journal of business research : JBR
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
General theory of cultures' consequences on international tourism behavior
Woodside, Arch G.
;
Hsu, Shih-Yun
;
Marshall, Roger
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 785-800
Persistent link: https://www.econbiz.de/10009017521
Saved in:
2
Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-Yun
;
Dehuang, Ning
;
Woodside, Arch G.
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1223-1254
Persistent link: https://www.econbiz.de/10008317258
Saved in:
3
Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-Yun
;
Dehuang, Ning
;
Woodside, Arch G.
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1223-1255
Persistent link: https://www.econbiz.de/10008895040
Saved in:
4
Decision system analysis of advertising agency decisions
Na, WoonBong
;
Marshall, Roger
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10009853830
Saved in:
5
Robust and alternative estimators for “better” estimates for expenditures and other “long tail” distributions
Huan, Tzung-Cheng
;
Beaman, Jay
;
Chang, Liang-Han
;
Hsu, …
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 795-806
Persistent link: https://www.econbiz.de/10007988321
Saved in:
6
Robust and alternative estimators for “better” estimates for expenditures and other “long tail” distributions
Huan, Tzung-Cheng
;
Beaman, Jay
;
Chang, Liang-Han
;
Hsu, …
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 795-807
Persistent link: https://www.econbiz.de/10008879616
Saved in:
7
The interaction of message framing and felt involvement in the context of cell phone commercials
Martin, Brett
;
Marshall, Roger
- In:
European journal of marketing : EJM
33
(
1999
)
1-2
,
pp. 206-218
Persistent link: https://www.econbiz.de/10006096921
Saved in:
8
MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngseok
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
Saved in:
9
An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluativ...
Na, Woonbong
;
Marshall, Roger
;
Son, Youngsook
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
Saved in:
10
Internet-enabled youth and power in family decisions
Marshall, Roger
;
Reday, Peter Alan
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
3
,
pp. 177-183
Persistent link: https://www.econbiz.de/10008270924
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