Narrow search
Showing 1 - 10 of 123
Cover Image
General theory of cultures' consequences on international tourism behavior
Woodside, Arch G.; Hsu, Shih-Yun; Marshall, Roger - In: Journal of business research : JBR 64 (2011) 8, pp. 785-800
Persistent link: https://www.econbiz.de/10009017521
Cover Image
Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-Yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254
Persistent link: https://www.econbiz.de/10008317258
Cover Image
Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-Yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1255
Persistent link: https://www.econbiz.de/10008895040
Cover Image
Decision system analysis of advertising agency decisions
Na, WoonBong; Marshall, Roger; Woodside, Arch G. - In: Qualitative market research : an international journal 12 (2009) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10009853830
Cover Image
Robust and alternative estimators for “better” estimates for expenditures and other “long tail” distributions
Huan, Tzung-Cheng; Beaman, Jay; Chang, Liang-Han; Hsu, … - In: Tourism management : research, policies, practice 29 (2008) 4, pp. 795-806
Persistent link: https://www.econbiz.de/10007988321
Cover Image
Robust and alternative estimators for “better” estimates for expenditures and other “long tail” distributions
Huan, Tzung-Cheng; Beaman, Jay; Chang, Liang-Han; Hsu, … - In: Tourism management : research, policies, practice 29 (2008) 4, pp. 795-807
Persistent link: https://www.econbiz.de/10008879616
Cover Image
The interaction of message framing and felt involvement in the context of cell phone commercials
Martin, Brett; Marshall, Roger - In: European journal of marketing : EJM 33 (1999) 1-2, pp. 206-218
Persistent link: https://www.econbiz.de/10006096921
Cover Image
MEASUREMENT - How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets? The segmentation of advertising agencies' clients is usually based on...
Na, Woonbong; Marshall, Roger; Son, Youngseok - In: Journal of advertising research 43 (2003) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10006505758
Cover Image
An Assessment of Advertising Agency Service Quality - Advertising agency services must be marketed like any other product or service -- Attempts to establish the relevant evaluativ...
Na, Woonbong; Marshall, Roger; Son, Youngsook - In: Journal of advertising research 39 (1999) 3, pp. 33-42
Persistent link: https://www.econbiz.de/10006518846
Cover Image
Internet-enabled youth and power in family decisions
Marshall, Roger; Reday, Peter Alan - In: Young consumers : insight and ideas for responsible … 8 (2007) 3, pp. 177-183
Persistent link: https://www.econbiz.de/10008270924