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Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Alba, Joseph; Lynch, John; Weitz, Barton; Janiszewski, Chris - In: Journal of marketing 61 (1997) 3, pp. 38-53
Persistent link: https://www.econbiz.de/10005983370
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The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies
Wood, Stacy - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 899-915
Persistent link: https://www.econbiz.de/10008396539
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Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
Poynor, Cait; Wood, Stacy - In: Journal of consumer research : JCR ; an … 37 (2010) 1, pp. 159-176
Persistent link: https://www.econbiz.de/10008419978
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Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
Wood, Stacy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10009979500
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Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising
Craig, Adam W; Komarova Loureiro, Yuliya; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10009985824
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The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities
Wood, Stacy; Morgan McInnes, Melayne; Norton, David A - In: Journal of consumer research : JCR ; an … 38 (2011) 4, pp. 611-622
Persistent link: https://www.econbiz.de/10009848779
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How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is...
Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
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Measuring Preferences for Really New Produc
Hoeffler, Steve - In: Journal of marketing research : JMR 40 (2003) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10006649035
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The Role of Imagination-Focused Visualization on New Product Evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10008165066
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Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts
Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 44 (2007) 3, pp. 379-388
Persistent link: https://www.econbiz.de/10007751286