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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 46 (2006) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10010147117
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10010185170
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Tax and expenditure limitations and the fiscal relationships between state and local governments
Skidmore, M. - In: Public choice 99 (1999) 1-2, pp. 77-102
Persistent link: https://www.econbiz.de/10006575632
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A Longitudinal Assessment of Online Privacy Notice Readability
Milne, George R.; Culnan, Mary J.; Greene, Henry - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 238-249
Persistent link: https://www.econbiz.de/10007377610
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A Magazine Taxonomy Based on Customer Overlap
Milne, George R. - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 170-179
Persistent link: https://www.econbiz.de/10006155381
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Bits, Briefs, and Applications - How Well Do Consumers Protect Themselves From Identity Theft?
Milne, George R. - In: Journal of consumer affairs : official publication of … 37 (2003) 2, pp. 388-402
Persistent link: https://www.econbiz.de/10006167134
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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
Bloom, Paul N.; Milne, George R.; Adler, Robert - In: Journal of marketing 58 (1994) 1, pp. 98-110
Persistent link: https://www.econbiz.de/10006002322
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Just what the doctor ordered - The role of information sensitivity and trust in reducing medical information privacy concern
Rohm, Andrew J.; Milne, George R. - In: Journal of business research : JBR 57 (2004) 9, pp. 1000-1011
Persistent link: https://www.econbiz.de/10006717758