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Cross-Market Discounts
Goic, Marcel; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 134-149
Persistent link: https://www.econbiz.de/10008817953
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Charitable Motives and Bidding in Charity Auctions
Jerath, Kinshuk; Netessine, Serguei; Veeraraghavan, … - In: Management science : journal of the Institute for … 56 (2010) 3, pp. 399-414
Persistent link: https://www.econbiz.de/10008393753
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The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation
Lu, Yingda; Jerath, Kinshuk; Singh, Param Vir - In: Management science : journal of the Institute for … 59 (2013) 8, pp. 1783-1799
Persistent link: https://www.econbiz.de/10010163278
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New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Jerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 866-881
Persistent link: https://www.econbiz.de/10009343966
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Firm Strategies in the "Mid Tail" of Platform-Based Retailing
Jiang, Baojun; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 757-776
Persistent link: https://www.econbiz.de/10009343973
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A "Position Paradox" in Sponsored Search Auctions
Jerath, Kinshuk; Ma, Liye; Park, Young-Hoon; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 612-628
Persistent link: https://www.econbiz.de/10009252666