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Global marketing management
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60
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59
English
1
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Kotabe, Masaaki
55
Murray, Janet Y.
17
Gao, Gerald Yong
5
Helsen, Kristiaan
5
Mol, Michael J.
5
Aulakh, Preet S.
4
Dubinsky, Alan J.
3
Lim, Chae Un
3
Murray, Janet Y
3
Parente, Ronaldo
3
Czinkota, Michael R.
2
Dekimpe, Marnik G.
2
Dunlap-Hinkler, Denise
2
Javalgi, Rajshekhar G.
2
Lu, Jiangyong
2
Michaels, Ronald E.
2
Sahay, Arvind
2
Wildt, Albert R.
2
Allred, Brent B.
1
Arruda, Coutinho de
1
Cecilia, Maria
1
Chua, Roy YJ
1
Clark, Terry
1
Cleeren, Kathleen
1
Cox III, Eli P.
1
DeSarbo, Wayne S.
1
Domoto, Hiroshi
1
Dorweiler, Vernon P.
1
Duhan, Dale F.
1
Gençtürk, Esra F.
1
Heil, Oliver P.
1
Hu, Peng
1
Jedidi, Kamel
1
Jiang, Crystal
1
Jiang, Crystal X
1
Jiang, Crystal Xiangwen
1
Ju, Min
1
Ketkar, Sonia
1
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1
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
12
Journal of business research : JBR
4
Journal of international marketing
4
Journal of the Academy of Marketing Science
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
3
Journal of international management
2
Journal of marketing
2
Management international review : mir ; journal of international business
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Academy of Management journal : AMJ
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Business horizons
1
Cross cultural management : an international journal
1
Estudios empresariales : revista cuatrimestral
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of management studies : JMS
1
Long range planning : LRP ; international journal of strategic management
1
Strategic entrepreneurship journal : SEJ
1
Strategic management journal
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Executive : an Academy of Management Publication
1
The International trade journal
1
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OLC EcoSci
ECONIS (ZBW)
153
RePEc
43
USB Cologne (EcoSocSci)
14
Other ZBW resources
6
BASE
4
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1
Toward an understanding of price wars: Their nature and how they erupt
Heil, Oliver P.
;
Helsen, Kristiaan
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10006182299
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2
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne S.
- In:
Journal of marketing
57
(
1993
)
4
,
pp. 60-71
Persistent link: https://www.econbiz.de/10006008189
Saved in:
3
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models
Helsen, Kristiaan
;
Schmittlein, David C.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10006949293
Saved in:
4
The Impact of a Product-Harm Crisis on Marketing Effectiveness
Van Heerde, Harald
;
Helsen, Kristiaan
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 230-245
Persistent link: https://www.econbiz.de/10007722119
Saved in:
5
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10008052704
Saved in:
6
Global sourcing strategy and sustainable competitive advantage
Kotabe, Masaaki
;
Murray, Janet Y.
- In:
Industrial marketing management : the international …
33
(
2004
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006249908
Saved in:
7
ARTICLES - Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions
Clark, Terry
;
Kotabe, Masaaki
;
Rajaratnam, Dan
- In:
Journal of international business studies : JIBS ; a …
30
(
1999
)
2
,
pp. 249-268
Persistent link: https://www.econbiz.de/10005898402
Saved in:
8
Strategic alliance-based sourcing and market performance: evidence from foreign firms operating in China
Murray, Janet Y.
;
Kotabe, Masaaki
;
Zhou, Joe Nan
- In:
Journal of international business studies : JIBS ; a …
36
(
2005
)
2
,
pp. 187-208
Persistent link: https://www.econbiz.de/10005881571
Saved in:
9
The Return of 7-ELEVEN...from Japan: The Vanguard Program
Kotabe, Masaaki
- In:
The Columbia journal of world business : publ. …
30
(
1995
)
4
,
pp. 70-81
Persistent link: https://www.econbiz.de/10007336135
Saved in:
10
ARTICLES - Efficiency vs Effectiveness Orientation of Global Sourcing Strategy: A Comparison of US and Japanese Multinational Companies
Kotabe, Masaaki
- In:
The Executive : an Academy of Management Publication
12
(
1998
)
4
,
pp. 107-119
Persistent link: https://www.econbiz.de/10007348278
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