This research examines whether firms with different levels of export intensity differ with respect to the competitive … commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster …. -- internationalization ; competitive advantage ; export intensity ; agrifood …

This paper examines the strategy of firms in export markets and its relation with firm export performance. A taxonomic … approach is adopted and export strategies are based on three dimensions: geographical scope, degree of marketing mix adaptation … emerge as they configure their export strategy with different degrees of emphasis on the above dimensions. Regarding the …

been applied with satisfactory results in a multiple case study on internationalisation, which we will use here to … illustrate our proposal. -- case studies ; research methodology ; business economics ; strategic management internationalisation …

environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a …

Export channel management has gained a greater relevance as one of the challenges related to internationalization … control systems ; internationalization ; export channels ; metaanalysis approach …