In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

This paper analyzes the most relevant factors of organizational culture that appear in Global Manufacturing Virtual Networks (GMVNs). These organizations are formed by highly dynamic manufacturing companies, that may even be even competitors, which establish horizontal and vertical relations...

Literature about cooperative agreement shows us the importance of some factors in the success of the cooperative agreements. We will focus on the study of two variables with high social component, such as trust and commitment. Our objective is to evaluate if there are significant differences in...

Einkaufen in Internet, die Nutzung von sozialen Netzen oder Online- Banking gehören zum Alltag der Verbraucher in Deutschland. Das Thema Privatsphäre und Datenmissbrauch ist deshalb nahezu täglich in den Medien. Da ist es erstaunlich, dass fundiertes wissenschaftliches Wissen, wie Verbraucher...

Micro.enterprises have certain attributes that distinguish them from large companies and from those that see problems when adopting principles and social responsibility policies. However, the principles of social responsibility can and should be integrated into any organization, including...

Nach einer Serie von Lebensmittelskandalen ist das Vertrauen der Verbraucher in die Industrie erschüttert. Kritik schlägt dabei nicht nur den Herstellern selbst, sondern auch den Anbietern von Gütesiegeln entgegen, die Produkte leichtfertig zertifiziert haben. Die Rufe nach gesteigerter...

The western pension systems and especially the Spanish one will noticeably be a®ected by an aging of the population that is currently underway. This work proposes a pension model for Spain which would mean deep structural reforms that would guarantee meeting the objectives established by a...

In this study, a vector autoregression (VAR) model with time-varying parameters (TVP) to predict the daily Indian rupee (INR)/US dollar (USD) exchange rates for the Indian economy is developed. The method is based on characterization of the TVP as an optimal control problem. The methodology is a...