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Cultural differences in imagery generation: The influence of abstract versus concrete thinking
Liang, Beichen; Kale, Sudhir H. - In: Journal of business research : JBR 65 (2012) 3, pp. 333-340
Persistent link: https://www.econbiz.de/10009819643
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Cross-Cultural Differences in the Effects of Abstract and Concrete Thinking on Imagery Generation and Ad Persuasion
Liang, Beichen; Cherian, Joseph - In: Journal of international consumer marketing 22 (2010) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10008394206
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Can followers overcome pioneers? The role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen; Cherian, Joseph; Fu, Wei - In: The journal of product & brand management 19 (2010) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10008406320
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A Review of: “Billions: Selling to the New Chinese Consumer”
Liang, Beichen; Zhou, Xin - In: Journal of international consumer marketing 21 (2009) 1, pp. 87
Persistent link: https://www.econbiz.de/10008241062
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A Review of: Billions: Selling to the New Chinese Consumer
Liang, Beichen; Zhou, Xin - In: Journal of international consumer marketing 21 (2008) 1, pp. 87-89
Persistent link: https://www.econbiz.de/10009266536
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The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-435
Persistent link: https://www.econbiz.de/10009185333
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A Review of: “Billions: Selling to the New Chinese Consumer”
Liang, Beichen; Zhou, Xin - In: Journal of international consumer marketing 21 (2008) 1, pp. 87
Persistent link: https://www.econbiz.de/10008172372
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A Model of the Convenience Yields in On-the-Run Treasuries
Cherian, Joseph A.; Jacquier, Eric; Jarrow, Robert A. - In: Review of derivatives research 7 (2004) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10005927029
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Market Manipulation and Corporate Finance: A New Perspective
Chatterjea, Arkadev; Cherian, Joseph A.; Jarrow, Robert A. - In: Financial management 22 (1993) 2, pp. 200
Persistent link: https://www.econbiz.de/10006009029
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An Empirical Analysis of Directional and Volatility Trading in Options Markets
Cherian, Joseph A.; Weng, William Y. - In: The journal of derivatives : the official publication … 7 (1999) 2, pp. 53-65
Persistent link: https://www.econbiz.de/10005963084