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Journal of advertising research
New York, NY : Foundation - 1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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Journal of promotion management : JPM
Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.; Kumar, Alok - In: International journal of logistics systems and management 15 (2013) 4, pp. 424-444
Persistent link: https://www.econbiz.de/10010159612
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Corporate communications : an international journal
Bradford : Emerald; 1996-2005,3: Bradford : MCB Univ. Press - 1.1996 -
Persistent link: https://www.econbiz.de/10008373248
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PR-Magazin : Informationen für Führungskräfte in der Kommunikationsbranche
Remagen-Rolandseck : Rommerskirchen - 5.1975,6 - 6.1976; 6.1977 -
Persistent link: https://www.econbiz.de/10008380463
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The image of the economic institutions in the context of global economy
Frâncu, Laurenţiu Gabriel - In: Theoretical and applied economics : GAER review 20 (2013) 5, pp. 135-144
Persistent link: https://www.econbiz.de/10010148329
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Journal of advertising : official publication of the American Academy of Advertising
American Academy of Advertising - Philadelphia, Pa : Taylor & Francis; -2012: Atlanta, Ga … - 1.1972 -
Persistent link: https://www.econbiz.de/10008373318
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Media-Perspektiven
Frankfurt, M : Media-Perspektiven; anfangs: Frankfurt, … - 1970 -
Persistent link: https://www.econbiz.de/10008376352