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Konsumentenverhalten
43
Beziehungsmarketing
24
USA
13
Markenpolitik
7
Werbewirkung
6
Kundenzufriedenheit
5
Markenartikel
5
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5
Dienstleistungsqualität
4
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Internationales Marketing
3
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3
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3
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3
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3
Produktimage
3
Umweltbewusstsein
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3
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2
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2
Bankgeschäft
2
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2
Dienstleistungsmanagement
2
Einzelhandel
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Indien
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Lieferanten-Kunden-Beziehung
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Malaysia
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English
68
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2
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Abdullateef, Aliyu Olayemi
1
Al-Hawari, Mohammad Ahmad
1
Askari, Narges
1
Awasthi, Preety
1
Aziz, R. Abd El
1
Baghi, Ilaria
1
Bahng, Youngjin
1
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1
Bauer, Florian Andreas
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
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1
Cheng, Lai-yu
1
Cheng, Pei-chu
1
Choo, Ho Jung
1
Chotekorakul, Warin
1
Chreim, Samia
1
Clausen, Uwe
1
Codeluppi, Vanni
1
Coe, Julie
1
Datta, Saroj Kumar
1
Davoud Nikbin
1
Deshpande, Sameer
1
Essawi, N. El
1
Evashkevich, Terry Ross
1
Fandos-Roig, Juan Carlos
1
Forgas-Coll, Santiago
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Grzebieniak, Andrzej
1
Gupta, Ashish
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Ishak Ismail
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Deutsche Werbewissenschaftliche Gesellschaft
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1
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Journal of fashion marketing and management
10
International journal of electronic customer relationship management : IJECRM
9
Service business
4
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
Folia oeconomica Stetinensia : FOS
2
International journal of business and globalisation : IJBG
2
Theoretical and applied economics : GAER review
2
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of quality and service sciences
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
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OLC EcoSci
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117,147
Other ZBW resources
4,427
USB Cologne (EcoSocSci)
2,234
RePEc
1,255
EconStor
870
BASE
215
USB Cologne (business full texts)
29
ArchiDok
8
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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2
Consumer response to
brand
renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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3
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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4
E-commerce customer's preference implicit identification
Zdziebko, Tomasz
- In:
Folia oeconomica Stetinensia : FOS
11
(
2012
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010148367
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5
Patients-medical unit relationship models in the virtual environment
Matysiewicz, Justyna
;
Smyczek, Slawomir
- In:
EuroMed journal of business
8
(
2013
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10010160064
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6
A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Hsieh, Ming-yuan
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10010184742
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7
How
brand
awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
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8
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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9
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
10
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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