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A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161
Persistent link: https://www.econbiz.de/10008270597
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Kontaktstudium - Heterogenität in varianzbasierter Strukturgleichungsmodellierung — Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS.
Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239
Persistent link: https://www.econbiz.de/10008151866
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Über die Effekte von Corporate Social Responsibility auf unternehmerische Zielgrößen
Sarstedt, Marko; Ganßauge, Rebecca - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 10, pp. 500-504
Persistent link: https://www.econbiz.de/10008328051
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Art for the Sake of the Corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles R - In: Journal of advertising research 50 (2010) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10008427953
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More for Less? A Comparison of Single-Item and Multi-Item Measures
Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-228
Persistent link: https://www.econbiz.de/10008238689
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Review of marketing research 7 (2010), pp. 255-296
Persistent link: https://www.econbiz.de/10009957641
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On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526
Persistent link: https://www.econbiz.de/10009977653
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Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 46 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010087720
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Developing a measurement approach for reputation of non-profit organizations
Sarstedt, Marko; Schloderer, Matthias Peter - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10009882340
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Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel
Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472
Persistent link: https://www.econbiz.de/10009884968