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Konsumentenverhalten
43
USA
14
Werbung
7
Werbewirkung
6
Beziehungsmarketing
5
Marketing
5
Mode
4
Trend
4
Welt
4
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3
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3
Internationales Marketing
3
Jugendliche
3
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3
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3
Patienten
3
Produktimage
3
Umweltbewusstsein
3
Altersgruppe
2
Deutschland
2
Einzelhandel
2
Emotion
2
Frauen
2
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2
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2
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2
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2
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2
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2
Wirtschaftspsychologie
2
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2
2011
1
AHP-Verfahren
1
Bank
1
Bankgeschäft
1
Betriebswirtschaftslehre
1
Direktwerbung
1
E-Business
1
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Adomdza, Gordon K.
1
Baghi, Ilaria
1
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1
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1
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1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
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1
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1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
Nishimura, Kazuhiko
1
Noh, Mijeong
1
Pikturnienė, Indrė
1
Pons, Frank
1
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1
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1
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Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Theoretical and applied economics : GAER review
1
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OLC EcoSci
ECONIS (ZBW)
100,946
Other ZBW resources
3,814
USB Cologne (EcoSocSci)
2,710
RePEc
1,579
EconStor
916
BASE
174
USB Cologne (business full texts)
32
ArchiDok
9
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Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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2
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
3
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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4
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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5
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
6
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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7
Consumer trust in high-consequence decisions : a study of medical services
Terres, Mellina da Silva
;
Santos, Cristiane Pizzutti dos
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10010160211
Saved in:
8
The role of affective biasing in commercializing new ideas
Adomdza, Gordon K.
;
Baron, Robert A.
- In:
Journal of small business and entrepreneurship : JSBE ; …
26
(
2013
)
1/3
,
pp. 201-217
Persistent link: https://www.econbiz.de/10010185016
Saved in:
9
Journal of
advertising
: official publication of the American Academy of
Advertising
American Academy of Advertising
-
Philadelphia, Pa : Taylor & Francis
;
-2012: Atlanta, Ga …
-
1.1972 -
Persistent link: https://www.econbiz.de/10008373318
Saved in:
10
Media-Perspektiven
Frankfurt, M : Media-Perspektiven
;
anfangs: Frankfurt, …
-
1970 -
Persistent link: https://www.econbiz.de/10008376352
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