Narrow search
Showing 1 - 5 of 5
Cover Image
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung; Choi, Sejung Marina - In: Journal of internet commerce 11 (2012) 1/4, pp. 139-160
Persistent link: https://www.econbiz.de/10010075798
Cover Image
Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung; Choi, Sejung Marina - In: International journal of internet marketing and … 7 (2012) 3, pp. 217-236
Persistent link: https://www.econbiz.de/10010002963
Cover Image
Does corporate advertising work in a crisis? An examination of inoculation theory
Kim, Sojung - In: Journal of marketing communications 19 (2013) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010175274
Cover Image
Developing a process of concept generation for new product-service systems : a QFD and TRIZ-based approach
Kim, Sojung; Yoon, Byungun - In: Service business 6 (2012) 3, pp. 323-348
Persistent link: https://www.econbiz.de/10010029151
Cover Image
Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung; Eastin, Matthew S. - In: Journal of internet commerce 10 (2011) 1/4, pp. 68-90
Persistent link: https://www.econbiz.de/10009853617