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Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1528-1546
Persistent link: https://www.econbiz.de/10009287935
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Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
Bhattacharya, C.B.; Sen, Sankar - In: Journal of marketing 67 (2003) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10005935444
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HR - Using Corporate Social Responsibility to Win the War for Talent - New research indicates that there are five steps that can help business leaders increase the effectiveness of...
Bhattacharya, C.B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2008) 2, pp. 37-44
Persistent link: https://www.econbiz.de/10007903985
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The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption
Gupta, Reetika; Sen, Sankar - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 114-121
Persistent link: https://www.econbiz.de/10010056354
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The Roles of Leadership Styles in Corporate Social Responsibility
Du, Shuili; Swaen, Valérie; Lindgreen, Adam; Sen, Sankar - In: Journal of business ethics : JOBE 114 (2013) 1, pp. 155-169
Persistent link: https://www.econbiz.de/10010115927
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In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 70-78
Persistent link: https://www.econbiz.de/10010122827
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Drivers of consumer–brand identification
Stokburger-Sauer, Nicola; Ratneshwar, S.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 406-418
Persistent link: https://www.econbiz.de/10010050365
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Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - The Behavioral Consequences of HIV Testing: An Experimental Investigation
Sen, Sankar - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10007027833
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Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
Bhattacharya, C.B.; Sen, Sankar - In: California management review : CMR 47 (2004) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10006608203
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Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
Sen, Sankar; Gürhan-Canli, Zeynep; Morwitz, Vicki - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 399-417
Persistent link: https://www.econbiz.de/10006656188