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Consumers' internal categorization structures: an additive tree analysis
Eguaras, Raquel Chocarro; Domezain, Margarita Elorz; … - In: European journal of marketing : EJM 46 (2012) 6, pp. 760-790
Persistent link: https://www.econbiz.de/10009976992
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Franquicias internacionales
Múgica Grijalba, José Miguel; Yagu͏̈e Guillén, … - In: Papeles de economía española (1996), pp. 267-280
Persistent link: https://www.econbiz.de/10009939716
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Modelización de los cambios en es sistema de distribución del sector turístico debidos a la incorporación de las tecnologías
Berné Manero, Carmen; García-González, Margarita; … - In: Cuadernos de economía y dirección de la empresa : CEDE 15 (2012) 3, pp. 117-129
Persistent link: https://www.econbiz.de/10010029092
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Towards a dynamic analysis of multiple-store shopping : evidence from Spanish panel data
Martínez-Caraballo, Noemí; Salvador, Manuel; Berné, … - In: Journal of business economics and management 14 (2013) 1, pp. 182-199
Persistent link: https://www.econbiz.de/10010118104
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El análisis de la productividad en el sector minorista.
Berné, Carmen; Múgica, José M. - In: Información comercial española : ICE ; revista de … (1995) 739, pp. 47-58
Persistent link: https://www.econbiz.de/10007776688
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The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cortiñas, Mónica; Elorz, Margarita; Múgica, José Miguel - In: Journal of retailing and consumer services 15 (2008) 1, pp. 52
Persistent link: https://www.econbiz.de/10007896998