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Phillips, Barbara J.
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McQuarrie, Edward F.
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Popa, Monica
2
Argo, Jennifer J
1
Callcott, Margaret F.
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Journal of advertising : official publication of the American Academy of Advertising
4
Marketing theory
2
International journal of electronic business
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Issues in accounting education
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OLC EcoSci
ECONIS (ZBW)
26
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1
The impact of the Canadian Code of Practice for Consumer Protection in Electronic Commerce on preference and trust
Schellinck, Douglas A.
;
Popa, Monica
- In:
International journal of electronic business
3
(
2005
)
6
,
pp. 534-564
Persistent link: https://www.econbiz.de/10006012076
Saved in:
2
The Sound of Brands
Argo, Jennifer J
;
Popa, Monica
;
Smith, Malcolm C
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-110
Persistent link: https://www.econbiz.de/10008432044
Saved in:
3
In Defense of Advertising: A Social Perspective
Phillips, Barbara J.
- In:
Journal of business ethics : JOBE
16
(
1997
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10006926471
Saved in:
4
OBSERVATIONS: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising
Callcott, Margaret F.
;
Phillips, Barbara J.
- In:
Journal of advertising research
36
(
1996
)
5
,
pp. 73
Persistent link: https://www.econbiz.de/10006530766
Saved in:
5
RESEARCH AND COMMENTARY - Sink or Skim: Textbook Reading Behaviors of Introductory Accounting Students
Phillips, Barbara J.
;
Phillips, Fred
- In:
Issues in accounting education
22
(
2007
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10007615109
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6
INDIRECT PERSUASION IN ADVERTISING
Mcquarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10008116041
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7
The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008118552
Saved in:
8
ARTICLES - The Impact of Verbal Anchoring on Consumer Response to Image Ads
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10008120307
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9
Thinking Into It: Consumer Interpretation of Complex Advertising Images
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10008122658
Saved in:
10
Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Marketing theory
11
(
2011
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009870759
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