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The Market Orientation-Performance Link: The Role of Service Reliability
Caruana, Albert; Pitt, Leyland; Ewing, Michael - In: The service industries journal 23 (2003) 4, pp. 25-41
Persistent link: https://www.econbiz.de/10006253088
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Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael; Ewing, Michael - In: Business horizons 48 (2005) 5, pp. 385-392
Persistent link: https://www.econbiz.de/10006160916
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Managing Southeast Asian Brands in the Global Economy - Why has it been such a struggle for these "tigers" to make an impact on the world market? And what can their marketers do to...
Ewing, Michael; Napoli, Julie; Pitt, Leyland - In: Business horizons 44 (2001) 3, pp. 52-58
Persistent link: https://www.econbiz.de/10006181063
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Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
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Factors Affecting In-market Recall of Food Product Advertising - The impact of liking, duration, GRPs, and flightings on in-market recall of food commercials is investigated. Over...
Ewing, Michael; Napoll, Julie; Plessis, Erik du - In: Journal of advertising research 39 (1999) 4, pp. 29-38
Persistent link: https://www.econbiz.de/10006518403
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Squatting at the digital campfire - researching the open source software community
Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 631-654
Persistent link: https://www.econbiz.de/10008210194
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Squatting at the digital campfire - researching the open source software community
Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 631-654
Persistent link: https://www.econbiz.de/10008210208
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Squatting at the digital campfire - researching the open source software community
Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10008210767
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2, pp. 103-118
Persistent link: https://www.econbiz.de/10008270449
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The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10008274067