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Stratégies de marketing et avantage concurrentiel dans des secteurs industriels convergents : connexités des domaines dans les Télécommunications.
Ancarani, Fabio; Costabile, Michele - In: Revue française du marketing (2009) 223, pp. 25-38
Persistent link: https://www.econbiz.de/10008311334
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Attori e ruoli emergenti nelle politiche per l'innovazione e il trasferimento tecnologico : il caso dell'Università della Calabria
Passarelli, Mariacarmela; Costabile, Michele - In: Rassegna economica : rivista internazionale di economia … 72 (2009) 1, pp. 167-193
Persistent link: https://www.econbiz.de/10009942819
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On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
De Angelis, Matteo; Bonezzi, Andrea; Peluso, Alessandro M; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 551-564
Persistent link: https://www.econbiz.de/10009997974
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Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension
Ancarani, Fabio; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 176-187
Persistent link: https://www.econbiz.de/10006150723
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Pricing and the Internet: - Frictionless Commerce or Pricer's Paradise?
Ancarani, Fabio - In: European management journal : publ. twice a year for … 20 (2002) 6, pp. 680-687
Persistent link: https://www.econbiz.de/10006261103
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The Drivers of E-tailers' Price Levels
Sotgiu, Francesca; Ancarani, Fabio - In: The international review of retail, distribution and … 15 (2005) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10007146565
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Marketing sur internet. Une étude comparative des prix sur le marché français
Jallat, Frédéric; Ancarani, Fabio - In: Revue française de gestion : hommes et techniques (2005) 158, pp. 207-224
Persistent link: https://www.econbiz.de/10007950999
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Recherches et expériences - À la poursuite des déterminants du prix dans le commerce électronique.
Sotgiu, Francesca; Ancarani, Fabio - In: Revue française du marketing (2005) 203, pp. 119-132
Persistent link: https://www.econbiz.de/10007953266
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Yield management, dynamic pricing and CRM in telecommunications
Jallat, Frédéric; Ancarani, Fabio - In: The journal of services marketing 22 (2008) 6, pp. 465-478
Persistent link: https://www.econbiz.de/10008108448
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Yield management, dynamic pricing and CRM in telecommunications
Jallat, Frédéric; Ancarani, Fabio - In: The journal of services marketing 22 (2008) 6-7, pp. 465-478
Persistent link: https://www.econbiz.de/10008140453