In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

In a relatively recent paper, Gehrig and Stenbacka (Eur Econ Rev 51, 77–99, 2007) show that information sharing increases banks’ profits to the detriment of creditworthy entrepreneurs in a model of a banking duopoly with switching costs and poaching. They restrict their analysis to the case...

This paper examines the dynamic process of quality adjustment in cases where the economy lacks a sufficient number of markets for coordinating the level of attributes that configure the qualities of products. It shows that an adjustment process through the development and selection of...

The aim of this paper is to explore whether postmaterialism explains differences in Total entrepreneurial-activity rates across Spanish Autonomous Communities. A distinction is made between potential entrepreneurs, nascent entrepreneurship, new business formation and Established business, as...

This paper analyzes the relationship between the migration experience and the perception of risk when starting a business. In order to empirically validate the hypotheses formulated, this research uses data from the Global Entrepreneurship Monitor (GEM) in Spain during 2009. The analysis made...

We examine whether and how investors' reliance on financial information is affected by the rate of sales growth of a start-up venture. We find that investors discern between firms by the extent to which their products are adopted by the market. For firms that failed to increase their sales since...

In this paper we describe the pattern of creation and destruction of Chilean firms between 1999 and 2006. In addition, we construct transition matrices among different firm sizes based on tax information. It has to be noted that the available data for this study is probably the closest to what...

In this paper we compare the coupling between entrepreneurship policy and entrepreneurship activity in developed and developing countries. Using new institutional arguments, we argue that developing countries are prone to implement policies that (1) are based on experiences in developed...