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Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
Mariadoss, Babu John; Tansuhaj, Patriya Silpakit; … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1305-1319
Persistent link: https://www.econbiz.de/10009806456
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SOCO's impact on individual sales performance: The integration of selling skills as a missing link
Wachner, Trent; Plouffe, Christopher R.; Grégoire, Yany - In: Industrial marketing management : the international … 38 (2009) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10008162553
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When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: Journal of marketing 73 (2009) 6, pp. 18-32
Persistent link: https://www.econbiz.de/10008328603
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SOCO's impact on individual sales performance: The integration of selling skills as a missing link
Wachner, Trent; Plouffe, Christopher R.; Grégoire, Yany - In: Industrial marketing management : the international … 38 (2009) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10008446495
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A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power
Grégoire, Yany; Laufer, Daniel; Tripp, Thomas M. - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 738-759
Persistent link: https://www.econbiz.de/10008710918
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review 3 (2011) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009893821
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When do customers offer firms a “second chance” following a double deviation? The impact of inferred firm motives on customer revenge and reconciliation
Joireman, Jeff; Grégoire, Yany; Devezer, Berna; Tripp, … - In: Journal of retailing 89 (2013) 3, pp. 315-337
Persistent link: https://www.econbiz.de/10010153021
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Inbound open innovation for enhanced performance: Enablers and opportunities
Sisodiya, Sanjay R.; Johnson, Jean L.; Grégoire, Yany - In: Industrial marketing management : the international … 42 (2013) 5, pp. 836-849
Persistent link: https://www.econbiz.de/10010175145
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Customer betrayal and retaliation: when your best customers become your worst enemies
Grégoire, Yany; Fisher, Robert J. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10008052705
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CUSTOMER SERVICE - When Unhappy Customers Strike Back on the Internet
Tripp, Thomas M; Grégoire, Yany - In: MIT sloan management review 52 (2011) 3, pp. 37-45
Persistent link: https://www.econbiz.de/10008932719