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Broderick, Amanda J.
15
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12
Demangeot, Catherine
9
Roy, Abhijit
9
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7
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4
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4
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4
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4
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4
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2
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2
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Journal of business research : JBR
9
Journal of marketing management : MM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
International journal of retail & distribution management
3
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Psychology & marketing
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OLC EcoSci
RePEc
7,808
ECONIS (ZBW)
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Other ZBW resources
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BASE
7
USB Cologne (EcoSocSci)
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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10010119596
Saved in:
2
Toward Intercultural Competency in Multicultural Marketplaces
Demangeot, Catherine
;
Ross Adkins, Natalie
;
Dentiste …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-155
Persistent link: https://www.econbiz.de/10010122836
Saved in:
3
The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.
;
Greenley, Gordon E.
;
Mueller, …
- In:
Journal of international business studies : JIBS ; a …
38
(
2007
)
5
,
pp. 746-763
Persistent link: https://www.econbiz.de/10007764575
Saved in:
4
East European retailing: A consumer perspective
Mueller, Rene Dentiste
;
Broderick, Amanda J.
- In:
International journal of retail & distribution management
23
(
1995
)
1
,
pp. 32
Persistent link: https://www.econbiz.de/10006487087
Saved in:
5
They don't want us to become them: Brand Local Integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7
,
pp. 836-865
Persistent link: https://www.econbiz.de/10009994552
Saved in:
6
Exploring the experiential intensity of online shopping environments
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Qualitative market research : an international journal
9
(
2006
)
4
,
pp. 325-351
Persistent link: https://www.econbiz.de/10007377979
Saved in:
7
Toward an integrated framework for online consumer behavior and decision making process: A review
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 94-117
Persistent link: https://www.econbiz.de/10008353203
Saved in:
8
Conceptualising consumer behaviour in online shopping environments
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
International journal of retail & distribution management
35
(
2007
)
11
,
pp. 878-894
Persistent link: https://www.econbiz.de/10007865509
Saved in:
9
Conceptualising consumer behaviour in online shopping environments
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
International journal of retail & distribution management
35
(
2007
)
11-12
,
pp. 878-894
Persistent link: https://www.econbiz.de/10007880603
Saved in:
10
Business development and marketing within communities of social service clients
Mandiberg, James M.
;
Warner, Richard
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1736-1742
Persistent link: https://www.econbiz.de/10010046448
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