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The renaissance of word-of-mouth marketing : a "new" standard in twenty-first century marketing management?!

Meiners, Norbert H.; Schwarting, Ulf; Seeberger, Bernd - In: International journal of economic sciences and applied … 3 (2010) 2, pp. 79-97

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

Persistent link: https://www.econbiz.de/10009958057

A review of online trust branding strategies of financial services industries in Malaysia and Australia

Tan, Teck Ming; Rasiah, Devinaga - In: Advances in management & applied economics 1 (2011) 1, pp. 125-150

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

Persistent link: https://www.econbiz.de/10009958459

The research on relationship among online game endorsement, adolescent involvement and game purchase intention

Wu, Chao-sen; Tsai, Li-fen - In: International journal of management, economics and … 2 (2013) 3, pp. 205-216

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

Persistent link: https://www.econbiz.de/10010186015

La investigacion en marketing a traves de las tesis doctorales Españolas

Ortega Martínez, E. - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 127-147

Doctoral dissertations provide a relevant contribution in a field. The general purpose of the dissertation research is to demonstrate research competence and to add something of value to the body of knowledge. This study provides an overview of marketing research in Spain through doctoral...

Persistent link: https://www.econbiz.de/10009958305

Análisis de contenido de las publiciones Epañolas sobre relaciones verticales entre empresas

Martínez-Fernández, M. T.; Vallet-Bellmunt, Teresa; … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 103-125

In recent years researchers have shown a growing interest in vertical interorganisational relations, above all in the Supply Chain. The absence of previous reviews of the literature on this topic, which would allow us to establish the key issues in Supply Chain Management, led us to analyse the...

Persistent link: https://www.econbiz.de/10009958306

Calidad y satisfacción en el servicio de urgencias hospitalarias : análisis de un hospital de la zona centro de Portugal

Correia Loureiro, S. M.; Miranda González, F. J. - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 2, pp. 27-41

The health service quality has been discussed in several organizations committed with the development of the programs and actions capable to attend the expectations of their patients. The aim of this work is to analyze the relationship among the variables quality, satisfaction, image, trust and...

Persistent link: https://www.econbiz.de/10009958318

Importancia del sitio web en la banca online : influencia sobre la conianza

López Miguens, M. J.; Rodríguez Comesaña, L.; … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 3, pp. 85-106

This paper examines the impact of the quality of the financial website in the generation of trust that users of the Internet developed into the canal. With this purpose, we discuss the hypothesis that establishes a relationship between both constructs and that it will allow to verify if the...

Persistent link: https://www.econbiz.de/10009958324

La gestión del supermercado virtual : tipificación del comportamiento del cliente online

Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements …

Persistent link: https://www.econbiz.de/10009958332

El papel moderador de la cultura en la generacion de statisfacción y lealtad

Medina Molina, Cayetano; Rufín Moreno, Ramón; Rey … - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 1, pp. 57-73

The present research focuses on the differences that the tourists' belonging to two unlike cultural groups - i.e., low uncertainty avoidance individualists versus high uncertainty avoidance collectivists - imposes on the performance of the model explaining the generation of satisfaction and...

Persistent link: https://www.econbiz.de/10009958334

La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM

Gil-Lafuente, Anna María; Luis-Bassa, Carolina - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32

strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could … of client's information in order to adjust CRM strategies to meet the expectations and adding value -- customer … relationship management ; CRM ; innovation ; customer centered strategic innovation ; CCSI ; inference models …

Persistent link: https://www.econbiz.de/10009958344