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Investigating the factors influence tweens' purchase intention through peer conformity in Taiwan
Tseng, Li-yu; Lee, Tian-shyug - In: Advances in management & applied economics 3 (2013) 3, pp. 259-277
Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...
Persistent link: https://www.econbiz.de/10010148027
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Basic criteria for the success of the electoral candidates and their influence on voters' selection decision
Alsamydai, Mahmod Jasim; Al Khasawneh, Mohammad Hamdi - In: Advances in management & applied economics 3 (2013) 3, pp. 105-127
into consideration previous studies related to political and electoral marketing and extant political science research as …-tested and evaluated by a panel of experts in marketing and politic specialists in order to assess the items within each … surveys for subsequent analysis. Certain statistical methods were adopted in data analysis and reaching results. The resulted …
Persistent link: https://www.econbiz.de/10010148037
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Teaching managerial economics : spreadsheet exercises integrate economics within the business curriculum
Heath, Will C.; Underwood, James H.; Watson, John K. - In: Advances in management & applied economics 3 (2013) 4, pp. 249-256
Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...
Persistent link: https://www.econbiz.de/10010148044
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Marketing capabilities of China’s agricultural science and technology enterprises
Yao, Qiong; Zou, Fanguo; Pan, Pingzi - In: Advances in management & applied economics 3 (2013) 4, pp. 205-215
This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science … and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With … (EFA) and the confirmatory factor analysis (CFA) were preformed. The conclusions show that marketing capabilities of China …
Persistent link: https://www.econbiz.de/10010148047
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Promotion and product marketing models of small and medium enterprises (SMEs) through E-Commerce
Suryana, Yuyus; Bayu, Kartib; Jatnika, Dika - In: Advances in management & applied economics 3 (2013) 4, pp. 149-160
acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and … fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were …
Persistent link: https://www.econbiz.de/10010148051
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The research on relationship among online game endorsement, adolescent involvement and game purchase intention
Wu, Chao-sen; Tsai, Li-fen - In: International journal of management, economics and … 2 (2013) 3, pp. 205-216
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10010186015
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El papel de la reputación, el boca-oreja, la confianza y la incertidumbre en la contratación de un banco
Obesso Grijalvoa, Ana María de; Gutiérreza, Sonia San … - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 190-199
What factors influence consumers to choose a bank with which to contract a service in a situation of information asymmetry? In this situation the firm has more information than consumers, and this fact generates consumer uncertainty due to a possible firm opportunistic behaviour. To reduce it,...
Persistent link: https://www.econbiz.de/10010058667
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Influence of external information on consumers' purchase behaviour of genetically modified food
Yao, Qiong; Liu, Xin - In: Advances in management & applied economics 2 (2012) 4, pp. 71-80
This paper examines the influence of external information on their purchase behaviour of GM food. Data are gathered from auction experiments. The results show that external information affects the purchase behaviour of consumers. Participants who receive single negative information from...
Persistent link: https://www.econbiz.de/10010097671
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The effect of market orientation, learning orientation and innovativeness on firm performance : a research from Turkish logistics sector
Eris, Engin Deniz; Ozmen, Omur Neczan Timurcanday - In: International journal of economic sciences and applied … 5 (2012) 1, pp. 77-108
As it is emphasized in marketing, management, and strategic management literature, "market orientation", "learning …
Persistent link: https://www.econbiz.de/10010009003
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The renaissance of word-of-mouth marketing : a "new" standard in twenty-first century marketing management?!
Meiners, Norbert H.; Schwarting, Ulf; Seeberger, Bernd - In: International journal of economic sciences and applied … 3 (2010) 2, pp. 79-97
In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed …. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the … third section, word of mouth (WOM) and word-of-mouth marketing (WOMM) as a "new" standard in modern marketing are described …
Persistent link: https://www.econbiz.de/10009958057