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Implementation of Service-Learning in Business Education: Issues and Challenges
Poon, Patrick; Chan, Tsang Sing; Zhou, Lianxi - In: Journal of teaching in international business 22 (2011) 3, pp. 185-193
Persistent link: https://www.econbiz.de/10009834878
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Culturally incongruent messages in international advertising
Cui, Geng; Yang, Xiaoyan; Wang, Haizhong; Liu, Hongyan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 355-377
Persistent link: https://www.econbiz.de/10009976137
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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10009882675
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An empirical test of alternative theories of survey response behaviour -
Evangelista, Felicitas; Albaum, Gerald; Poon, Patrick - In: Journal of the Market Research Society : JMRS 41 (1999) 2, pp. 227-244
Persistent link: https://www.econbiz.de/10006699569
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Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region:
Albaum, Gerald; Herche, Joel; Yu, Julie; Evangelista, … - In: Journal of global marketing 21 (2007) 1, pp. 63
Persistent link: https://www.econbiz.de/10007912793
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Segmenting blood donors in developing countries
Zhou, Yanfeng; Poon, Patrick; Yu, Chunling - In: Marketing intelligence & planning 30 (2012) 5, pp. 535-553
Persistent link: https://www.econbiz.de/10009993486
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Managing trust in direct selling relationships
Poon, Patrick; Albaum, Gerald; Chan, Peter Shiu-Fai - In: Marketing intelligence & planning 30 (2012) 5, pp. 588-604
Persistent link: https://www.econbiz.de/10009993489
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Ethical and Social Issues in Global Marketing
Poon, Patrick - In: Journal of global marketing 25 (2012) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009993536
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Corporate Ability and Corporate Social Responsibility in a Developing Country: The Role of Product Involvement
Zhou, Yanfeng; Poon, Patrick; Huang, Guang - In: Journal of global marketing 25 (2012) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009993540
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Using response behaviour theory to solicit survey participation in consumer research: An empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald - In: Journal of marketing management : MM 28 (2012) 9, pp. 1174-1190
Persistent link: https://www.econbiz.de/10010000003