In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed …. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the … third section, word of mouth (WOM) and word-of-mouth marketing (WOMM) as a "new" standard in modern marketing are described …

overview of marketing research in Spain through doctoral dissertations from 1980 to 2005. The study answers to the following … marketing departments concerning the design and content of the dissertation abstracts and to encourage doctoral students for … pairing quantitative and qualitative methods. -- analysis techniques ; data collection ; doctoral dissertations ; marketing …

. -- virtual supermarket , segmentation ; e-Commerce ; marketing ; positioning …

strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could … of client's information in order to adjust CRM strategies to meet the expectations and adding value -- customer …

research is to study high-quality hotels of Croatia from the hotels' and guests' points of view focusing on a new marketing … strategy named Integrated Marketing Communications (IMC), advancements in Information and Communication Technology (ICT), and … on loyalty. -- high-quality hotels ; Croatia ; integrated marketing communications ; information and communication …