Roine, Henna; Sainio, Liisa-Maija; Saarenketo, Sami - In: Journal of business market management : JBM 5 (2012) 3, pp. 195-214
This article studies systems integrators’ export channel pricing management for integrated solutions. We find support from our empirical case study for the notion that a systems integrator’s export channel pricing strategy is multidimensional and dependent on international pricing...