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Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7, pp. 1140-1165
Persistent link: https://www.econbiz.de/10008437642
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Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations
Burton, Scot; Craig Andrews, J. - In: Journal of consumer affairs : official publication of … 30 (1996) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10007314153
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PAPERS - The Role of Qualifying Language on Consumer Perceptions of Environmental Claims
Maronick, Thomas J.; Craig Andrews, J. - In: Journal of consumer affairs : official publication of … 33 (1999) 2, pp. 297-320
Persistent link: https://www.econbiz.de/10006191492
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Advertising Research Issues From FTC Versus Stouffer Foods Corporation
Craig Andrews, J.; Maronick, Thomas J. - In: Journal of public policy & marketing : JPP & M ; an … 14 (1995) 2, pp. 301-309
Persistent link: https://www.econbiz.de/10007085240