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The role of affective expectations in memory for a service encounter
Cowley, Elizabeth; Farrell, Colin; Edwardson, Michael - In: Journal of business research : JBR 58 (2005) 10, pp. 1419-1425
Persistent link: https://www.econbiz.de/10006715245
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When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10007270430
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The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions
Briley, Donnel A.; Wyer Jr, Robert S. - In: Journal of consumer research : JCR ; an … 29 (2002) 3, pp. 400-415
Persistent link: https://www.econbiz.de/10006652491
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Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making
Briley, Donnel A.; Morris, Michael W.; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 27 (2000) 2, pp. 157-178
Persistent link: https://www.econbiz.de/10006661738
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10007019553
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Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice
Patterson, Paul G.; Cowley, Elizabeth; Prasongsukarn, … - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10007278352
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Views From Consumers Next in Line: The Fundamental Attribution Error in a Service Setting
Cowley, Elizabeth - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10006150068
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Re-Inquiries - Not Necessarily Better, but Certainly Different: A Limit to the Advertising Misinformation Effect on Memory
Cowley, Elizabeth; Janus, Eunika - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 229-235
Persistent link: https://www.econbiz.de/10006646307
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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
Cowley, Elizabeth; Mitchell, Andrew A. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 443-454
Persistent link: https://www.econbiz.de/10006648880
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Recognition confidence, recognition accuracy and choice
Cowley, Elizabeth - In: Journal of business research : JBR 57 (2004) 6, pp. 641-646
Persistent link: https://www.econbiz.de/10006718608