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Managing creativity in business market relationships
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85
Persistent link: https://www.econbiz.de/10010074151
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Spanning organizational boundaries to manage creative processes: The case of the LEGO Group
Andersen, Poul Houman; Kragh, Hanne; Lettl, Christopher - In: Industrial marketing management : the international … 42 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10010074156
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Picture this: Managed change and resistance in business network settings
Kragh, Hanne; Andersen, Poul Houman - In: Industrial marketing management : the international … 38 (2009) 6, pp. 641-654
Persistent link: https://www.econbiz.de/10008881933
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Picture this: Managed change and resistance in business network settings
Kragh, Hanne; Andersen, Poul Houman - In: Industrial marketing management : the international … 38 (2009) 6, pp. 641-653
Persistent link: https://www.econbiz.de/10008285712
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Generic rivalry strategies in business networks : towards a conceptualization
Houman Andersen, Poul - In: Journal of business market management : jbm 2 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10009060652
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Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast
Houman Andersen, Poul - In: Industrial marketing management : the international … 34 (2005) 3, pp. 285
Persistent link: https://www.econbiz.de/10006238219
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Listening to the global grapevine: SME export managers’ personal contacts as a vehicle for export information generation
Andersen, Poul Houman - In: Journal of world business : JWB 41 (2006) 1, pp. 81-96
Persistent link: https://www.econbiz.de/10005878740
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Erratum to “Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast” [Industrial Marketing Management 34 (2005)...
Andersen, Poul Houman - In: Industrial marketing management : the international … 35 (2006) 6, pp. 790
Persistent link: https://www.econbiz.de/10007272572
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Inter firm diversity and the management of meaning in international strategic alliances
Kumar, Rajesh; Andersen, Poul Houman - In: International business review : the official journal of … 9 (2000) 2, pp. 237-252
Persistent link: https://www.econbiz.de/10005961239
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Bridges over troubled water: suppliers as connective nodes in global supply networks
Andersen, Poul Houman; Christensen, Poul Rind - In: Journal of business research : JBR 58 (2005) 9, pp. 1261-1273
Persistent link: https://www.econbiz.de/10006713783