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Stephen, Andrew T.
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Coote, Leonard V.
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Toubia, Olivier
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Journal of business research : JBR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.
;
Coote, Leonard V.
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10007603412
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Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Toubia, Olivier
;
Stephen, Andrew T.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10010121803
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