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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Mir, Imran Anwar
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Journal of business economics and management
14
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2013
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3
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pp. 601-615
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
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2013
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4
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pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
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1992/93-2004/05: …
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1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
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14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
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…
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2.1983 -
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Journal of advertising research
New York, NY : Foundation
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1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
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Hamburg : New-Business-Verl
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2002,4-2006: Wien : …
;
…
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44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
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Journal of retailing and consumer services
London [u.a.] : Elsevier
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1.1994 -
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Dordrecht : Springer
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1983-1987: Dordrecht [u.a.] : Reidel
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6.1983 -
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Young consumers : insight and ideas for responsible marketers
Bingley : Emerald
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