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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009890650
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La participation ordinaire. Mieux comprendre le vécu du consommateur pour faciliter son adhésion
Benoit-Moreau, Florence; Bonnemaizon, Audrey; Cadenat, … - In: Revue française de gestion : hommes et techniques (2013) 234, pp. 151-166
Persistent link: https://www.econbiz.de/10010158146
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Recherches et expériences - Entre consommateurs et marchés financiers, quel rôle pour la direction marketing ?
Benoit-Moreau, Florence - In: Revue française du marketing (2007) 213, pp. 57-72
Persistent link: https://www.econbiz.de/10007940394
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009834842