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Otubanjo, Olutayo
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Abimbola, Temi
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Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis
Otubanjo, Olutayo
- In:
The marketing review
11
(
2011
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009853204
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Corporate and organizational identity : two sides of the same coin
Dowling, Grahame R.
;
Otubanjo, Tayo
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
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pp. 171-182
Persistent link: https://www.econbiz.de/10010082241
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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-423
Persistent link: https://www.econbiz.de/10008704829
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A holistic corporate identity communications process
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
- In:
The marketing review
12
(
2012
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10010096295
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