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Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis
Otubanjo, Olutayo - In: The marketing review 11 (2011) 3, pp. 263-279
Persistent link: https://www.econbiz.de/10009853204
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Corporate and organizational identity : two sides of the same coin
Dowling, Grahame R.; Otubanjo, Tayo - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 171-182
Persistent link: https://www.econbiz.de/10010082241
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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-423
Persistent link: https://www.econbiz.de/10008704829
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A holistic corporate identity communications process
Otubanjo, Olutayo; Amujo, Olusanmi C. - In: The marketing review 12 (2012) 4, pp. 403-417
Persistent link: https://www.econbiz.de/10010096295