This paper focuses on the problems posed by the uniform price and market cream skimming in a context in which the incumbent is restricted asymmetric prices and products and analyzes the risks of a graveyard spiral process. We point that the price elasticity of demand, the brand loyalty and the...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

This paper entitled "Patent as a motivation of starting a new entrepreneurial activity of high potential" based on a research that was held by the Greek Industrial Property Organization (O.B.I.), investigates the fate of Patents that the organization granted to residents of the country during...