This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

In this paper we describe the pattern of creation and destruction of Chilean firms between 1999 and 2006. In addition, we construct transition matrices among different firm sizes based on tax information. It has to be noted that the available data for this study is probably the closest to what...

This paper evaluates the relative financial managerial performance of thirty matched-pairs of US firms and Chinese (CN) firms. In this study, financial managerial performance is measured in terms of profitability, debt management, and asset management. Paired comparison is employed and eight...

Our paper examines the challenging task of analysing the dynamics of Competitive Intelligence (CI) budgets within the Romanian software companies. The paper doesn’t seek to find the optimal pattern of allocating CI budgets from the business turnover, as every organization involved in software...

The adoption and expansion of IT (Information Technologies) in environment enterprise is taking place at high speed. ERP systems arise from the most innovative IT and computer systems and these have been implemented by companies around the world. When the system is implemented, the maintenance...

In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...