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Konsumentenverhalten
43
USA
13
Beziehungsmarketing
7
Markenpolitik
7
Werbewirkung
6
Markenartikel
5
Mode
5
Marketing
4
Trend
4
Welt
4
Werbung
4
Bekleidung
3
Internationales Marketing
3
Jugendliche
3
Marktforschung
3
Produktimage
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Verkaufsförderung
3
Altersgruppe
2
Deutschland
2
Einzelhandel
2
Entscheidung
2
Frauen
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Textileinzelhandel
2
Unternehmensgründung
2
Werbeplanung
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2011
1
AHP-Verfahren
1
Bangkok
1
Bank
1
Bankgeschäft
1
Damenbekleidung
1
Direktwerbung
1
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25
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English
52
German
2
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Baghi, Ilaria
1
Bahng, Youngjin
1
Banerjee, Asok Kumar
1
Bauer, Florian Andreas
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chotekorakul, Warin
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Datta, Saroj Kumar
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Madhani, Pankaj M.
1
Matysiewicz, Justyna
1
Matzler, Kurt
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
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1
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Deutsche Werbewissenschaftliche Gesellschaft
1
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1
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1
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1
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Journal of fashion marketing and management
10
International journal of electronic customer relationship management : IJECRM
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Problems and perspectives in management : PPM
1
Theoretical and applied economics : GAER review
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OLC EcoSci
ECONIS (ZBW)
114,294
Other ZBW resources
5,130
USB Cologne (EcoSocSci)
3,061
RePEc
1,288
EconStor
833
BASE
205
USB Cologne (business full texts)
44
ArchiDok
8
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Consumer response to
brand
renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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2
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
3
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
4
Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
Chotekorakul, Warin
;
Nelson, James
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10010159662
Saved in:
5
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
Saved in:
6
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
Saved in:
7
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
8
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
9
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
10
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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