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English
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Walsh, Gianfranco
73
Mitchell, Vincent-Wayne
14
Wiedmann, Klaus-Peter
13
Hofacker, Charles F.
10
Hennig-Thurau, Thorsten
9
Shiu, Edward
8
Beatty, Sharon E.
7
Hassan, Louise M.
7
Kilian, Thomas
5
Bartikowski, Boris
4
Buxel, Holger
4
Frenzel, Tobias
4
Hastings, Gerard
3
Klee, Alexander
3
Koot, Christian
3
Kunz, Werner
3
Niermann, Stefan
3
Shiu, Edward M.K.
3
Cho, Hira
2
Dinnie, Keith
2
Evanschitzky, Heiner
2
Fiorito, Susan S.
2
Groth, Markus
2
Hassan, Louise
2
Oh, Jungmi
2
Rosenbaum, Mark S.
2
Shaw, Deirdre
2
Zhang, Jingyun
2
Adam, David L.
1
Andrews, J. Craig
1
Arbore, Alessandro
1
Beatty, Sharone
1
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1
Cradit, J.Dennis
1
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1
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1
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1
Gleim, Mark R.
1
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1
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Journal of business research : JBR
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Marketing : ZFP ; journal of research and management
7
European journal of marketing : EJM
6
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Journal of the Academy of Marketing Science
3
The journal of services marketing
3
British journal of management : BJM
2
European management journal : publ. twice a year for the Scottish Business School
2
Journal of retailing and consumer services
2
Journal of service management
2
Psychology & marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Annals of tourism research : ATR ; a social sciences journal
1
Bm : Bank und Markt ; Zeitschrift für Retailbanking
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European management review : the journal of the European Academy of Management
1
European retail research
1
International business review : the official journal of the European International Business Academy
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of euro-marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
1
The journal of product & brand management
1
Zeitschrift für Versicherungswesen : ZfV ; unabhängiges Fachorgan für d. Versicherungspraxis
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OLC EcoSci
ECONIS (ZBW)
214
Other ZBW resources
35
RePEc
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USB Cologne (EcoSocSci)
14
USB Cologne (business full texts)
2
BASE
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EconStor
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How to transform consumers into fans of your brand
Jahn, Benedikt
;
Kunz, Werner
- In:
Journal of service management
23
(
2012
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10009991455
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2
Trust development in e-services: a cohort analysis of Millennials and Baby Boomers
Obal, Michael
;
Kunz, Werner
- In:
Journal of service management
24
(
2013
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10010087400
Saved in:
3
How does perceived firm innovativeness affect the consumer?
Kunz, Werner
;
Schmitt, Bernd
;
Meyer, Anton
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 816-823
Persistent link: https://www.econbiz.de/10009017518
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4
World Wide Web banner advertisement copy testing
Hofacker, Charles F.
;
Murphy, Jarnie
- In:
European journal of marketing : EJM
32
(
1998
)
7-8
,
pp. 703-712
Persistent link: https://www.econbiz.de/10006098568
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5
Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
Cradit, J.Dennis
;
Tashchian, Armen
;
Hofacker, Charles F.
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 117-127
Persistent link: https://www.econbiz.de/10006687064
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6
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238
Persistent link: https://www.econbiz.de/10008238813
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7
The impact of trial on technology adoption : the case of mobile TV
Soscia, Isabella
;
Arbore, Alessandro
;
Hofacker, Charles F.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009896841
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8
Effects of design factors on store image and expectation of merchandise quality in web-based stores
Oh, Jungmi
;
Fiorito, Susan S.
;
Cho, Hira
;
Hofacker, …
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 237-249
Persistent link: https://www.econbiz.de/10008052311
Saved in:
9
On Research Methods in Interactive Marketing
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009820978
Saved in:
10
The influence of personality on active and passive use of social networking sites
Pagani, Margherita
;
Hofacker, Charles F.
;
Goldsmith, …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 441-457
Persistent link: https://www.econbiz.de/10008928220
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