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Gonzalez-Padron, Tracy L.
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Journal of strategic marketing
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The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10008780883
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Stakeholder orientation: development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
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pp. 313-339
Persistent link: https://www.econbiz.de/10009180840
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