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Optimization and analysis of the profitability of tariff structures with two-part tariffs
Schlereth, Christian; Stepanchuk, Tanja; Skiera, Bernd - In: European journal of operational research : EJOR 206 (2010) 3, pp. 691-702
Persistent link: https://www.econbiz.de/10008407926
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Measurement of consumer preferences for bucket pricing plans with different service attributes
Schlereth, Christian; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10009983812
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Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?
Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013) 1, pp. 45-72
Persistent link: https://www.econbiz.de/10010183212
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Empirical Evaluation of Fair Use Flat Rate Strategies for Mobile Internet
Fritz, Marcel; Schlereth, Christian; Figge, Stefan - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 257-267
Persistent link: https://www.econbiz.de/10009288851
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Measuring Consumers' Preferences for Metered Pricing of Services
Schlereth, Christian; Skiera, Bernd; Wolk, Agnieszka - In: Journal of service research : JSR 14 (2011) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10009813172