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What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10009974248
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What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10010033582
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The determinants of satisfaction with e-banking
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Industrial management & data systems 113 (2013) 5, pp. 750-767
Persistent link: https://www.econbiz.de/10010121835