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USA
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International journal of sports marketing &
sponsorship
London : International Marketing Reports
;
anfangs: …
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1.1999 - 5.2003; 6.2004/05 -
Persistent link: https://www.econbiz.de/10010186713
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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International journal of sport management and marketing : IJSMM
Olney, Bucks : Inderscience Enterprises
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1.2005 -
Persistent link: https://www.econbiz.de/10008379976
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5
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Veran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10010184620
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A model for measuring value for money in professional sports
Roşca, Vlad
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
7
,
pp. 77-86
Persistent link: https://www.econbiz.de/10010185992
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7
Sport marketing quarterly : for professionals in the business of marketing sport
Morgantown, W Va : Fitness Information Technology Inc
-
Nachgewiesen 2.1993 -
Persistent link: https://www.econbiz.de/10008932880
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8
Journal of sport management : the official journal of the North American Society of Sport Management
Champaign, Ill : Human Kinetics Publ
-
1.1987 -
Persistent link: https://www.econbiz.de/10008932885
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9
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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10
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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