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Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education

Bascoul, Ganal; Schmitt, Julien; Rasolofoarison, Dina; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 168-180

Persistent link: https://www.econbiz.de/10010152186

Virtual communities: A marketing perspective

de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203

Persistent link: https://www.econbiz.de/10008257308

Virtual communities: A marketing perspective

de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-204

Persistent link: https://www.econbiz.de/10008891900

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning

Balagué, Christine; de Valck, Kristine - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73

Persistent link: https://www.econbiz.de/10010059723

Embodied Myopia

Van den Bergh, Bram; Schmitt, Julien; Warlop, Luk - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1033-1045

Persistent link: https://www.econbiz.de/10010011264

Giving the Expectancy‐Value Model a Heart

Henning, Victor; Hennig‐Thurau, Thorsten; Feiereisen, … - In: Psychology & marketing 29 (2012) 10, pp. 765-782

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Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention

Feiereisen, Stephanie; Wong, Veronica; Broderick, Amandaj - In: The journal of product innovation management : an … 25 (2008) 6, pp. 593-607

Persistent link: https://www.econbiz.de/10008097821

Shining in the Center: Central Gaze Cascade Effect on Product Choice

Selin Atalay, A; Onur Bodur, H; Rasolofoarison, Dina - In: Journal of consumer research : JCR ; an … 39 (2012) 4, pp. 848-866

Persistent link: https://www.econbiz.de/10010052237