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Innovation - PRODUCT EVOLUTION - What can research learn from biology? Can new brands evolve? Yes, if you set out to evolve them. Here's a technique that enables consumers to help...
Florès, Laurent; Whiting, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 10, pp. 45-48
Persistent link: https://www.econbiz.de/10006749863
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Études - Web 2.0 et études de marché : vers une nouvelle génération d'études de marché ?
Florès, Laurent - In: Revue française du marketing (2008) 220, pp. 7-16
Persistent link: https://www.econbiz.de/10008177911
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Adaptive Idea Screening Using Consumers
Toubia, Olivier; Florès, Laurent - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 342-360
Persistent link: https://www.econbiz.de/10007747538
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Études - Générer de nouvelles idées grâce à Internet : un exemple d'application pour le repositionnement d'un produit.
Florès, Laurent - In: Revue française du marketing (2005) 204, pp. 57-70
Persistent link: https://www.econbiz.de/10007951375
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Recherches et expériences - Impact des sites de marque : effets de la visite et apports des outils relationnels.
Florès, Laurent; Müller, Brigitte; Agrebi, Meriem; … - In: Revue française du marketing (2008) 217, pp. 27-44
Persistent link: https://www.econbiz.de/10008077147
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The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-472
Persistent link: https://www.econbiz.de/10008107586