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Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
Antonia Russell, Cristel; Jensen Schau, Hope; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130
Persistent link: https://www.econbiz.de/10010122833
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The Product Well Placed: The Relative Impact of Placement and Audience Characteristics on Placement Recall
Bressoud, Etienne; Lehu, Jean-Marc; Antonia Russell, Cristel - In: Journal of advertising research 50 (2010) 4, pp. 374-386
Persistent link: https://www.econbiz.de/10008818236
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The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Antonia Russell, Cristel; Levy, Sidney J - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 341-360
Persistent link: https://www.econbiz.de/10010001266
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Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
Russell, Dale W.; Russell, Cristel Antonia - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 321
Persistent link: https://www.econbiz.de/10007278348
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Vulnerable Women on Screen and at Home: Soap Opera Consumption
Stern, Barbara B.; Russell, Cristel Antonia; Russell, … - In: Journal of macromarketing : examining the interactions … 25 (2005) 2, pp. 222-225
Persistent link: https://www.econbiz.de/10006873661
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Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Russell, Cristel Antonia - In: Journal of consumer research : JCR ; an … 29 (2002) 3, pp. 306-318
Persistent link: https://www.econbiz.de/10006652497
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A Managerial Investigation into the Product Placement Industry
Russell, Cristel Antonia; Belch, Michael - In: Journal of advertising research 45 (2005) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10006499601
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Alcohol Messages in Prime‐Time Television Series
RUSSELL, CRISTEL ANTONIA; RUSSELL, DALE W. - In: Journal of consumer affairs : official publication of … 43 (2009) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10008718802
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Hidden persuasions in soap operas: Damaged heroines and negative consumer effects
Stern, Barbara B.; Russell, Cristel Antonia; Russell, … - In: International journal of advertising : the quarterly … 26 (2007) 1, pp. 9-36
Persistent link: https://www.econbiz.de/10008125852
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From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian; Russell, Cristel Antonia - In: Journal of marketing communications 18 (2012) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10009823867