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Strategisches Management
58
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7
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International journal of business and globalisation : IJBG
8
Journal of strategy and management
4
Organizations and markets in emerging economies
3
Journal of fashion marketing and management
2
A Wiley interscience publication
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241
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208
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1
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010148153
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2
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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3
Temporary retail in fashion system : an explorative study
Pomodoro, Sabrina
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 341-352
Persistent link: https://www.econbiz.de/10010184338
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4
Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker
;
Aydinlik, Arzu Ulgen
;
Svensson, Göran
; …
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10010184598
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5
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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6
City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.
;
Madichie, Lynda
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 63-85
Persistent link: https://www.econbiz.de/10010184618
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7
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Veran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10010184620
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8
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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9
Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
10
The journal of product & brand management
Bradford : Emerald
;
anfangs: Bradford : MCB Univ. Press
-
Nachgewiesen 2.1993 -
Persistent link: https://www.econbiz.de/10008373286
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