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Towards integrated e-marketing value creation process
Kucuk, S. Umit - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009869353
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Anti-branding on the internet
Krishnamurthy, Sandeep; Kucuk, S. Umit - In: Journal of business research : JBR 62 (2009) 11, pp. 1119-1127
Persistent link: https://www.econbiz.de/10008882121
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An analysis of consumer power on the Internet
Umit Kucuk, S.; Krishnamurthy, Sandeep - In: Technovation : the international journal of … 27 (2007) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10007391252
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The role of the Internet on free-riding: An exploratory study of the wallpaper industry
Umit Kucuk, S.; Maddux, Robert C. - In: Journal of retailing and consumer services 17 (2010) 4, pp. 313-321
Persistent link: https://www.econbiz.de/10008417504
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Resale Price Maintenance (RPM): The U.S. and E.U. perspectives
Umit Kucuk, S.; Timmermans, Harry J.P. - In: Journal of retailing and consumer services 19 (2012) 5, pp. 537-545
Persistent link: https://www.econbiz.de/10009998759
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Push-based brand awareness: the role of product availability and in-store merchandising
Umit Kucuk, S. - In: The international review of retail, distribution and … 21 (2011) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10009178544