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Visual and verbal rhetoric in advertising: The case of 'resonance'
Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658
Persistent link: https://www.econbiz.de/10008112553
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Effects of performance appraisal systems on marketing managers
Stathakopoulos, Vlasis - In: Journal of marketing management : MM 13 (1997) 8, pp. 835-852
Persistent link: https://www.econbiz.de/10006995248
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Control Combinations in Marketing: Conceptual Framework and Empirical Evidence
Jaworski, Bernard J.; Stathakopoulos, Vlasis; Krishnan, … - In: Journal of marketing 57 (1993) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10006008219
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Standardization versus adaptation of international advertising strategies: Towards a framework
Papavassiliou, Nikolaos; Stathakopoulos, Vlasis - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 504-527
Persistent link: https://www.econbiz.de/10006100337
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An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: The journal of services marketing 24 (2010) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10008407879
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Enhancing the performance of marketing managers: Aligning strategy, structure and evaluation systems
Stathakopoulos, Vlasis - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 536-558
Persistent link: https://www.econbiz.de/10006098611
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Antecedents of Perceived Quality in the Context of Internet Retail Stores
Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: Journal of marketing management : MM 21 (2005) 7-8, pp. 669-700
Persistent link: https://www.econbiz.de/10006956525