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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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E-commerce customer's preference implicit identification
Zdziebko, Tomasz - In: Folia oeconomica Stetinensia : FOS 11 (2012) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10010148367
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Patients-medical unit relationship models in the virtual environment
Matysiewicz, Justyna; Smyczek, Slawomir - In: EuroMed journal of business 8 (2013) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10010160064
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A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Hsieh, Ming-yuan - In: International journal of electronic customer … 6 (2012) 3/4, pp. 323-341
Persistent link: https://www.econbiz.de/10010184742
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How brand awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin; Hajiheydari, Nastaran - In: International journal of electronic customer … 6 (2012) 3/4, pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
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Markenartikel : das Magazin für Markenführung
Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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The journal of brand management : an international journal
Basingstoke : Palgrave Macmillan; 2002-2006,2: London : … - Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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International journal of electronic customer relationship management : IJECRM
Genève : Inderscience Publ. - 1.2007/08 -
Persistent link: https://www.econbiz.de/10008275974