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Ongoing search among industrial buyers
Borghini, Stefania; Golfetto, Francesca; Rinallo, Diego - In: Journal of business research : JBR 59 (2006) 10, pp. 1151-1159
Persistent link: https://www.econbiz.de/10007387193
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Does Advertising Spending Influence Media Coverage of the Advertiser?
Rinallo, Diego; Basuroy, Suman - In: Journal of marketing 73 (2009) 6, pp. 33-46
Persistent link: https://www.econbiz.de/10008328602
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Exploring visitor experiences at trade shows
Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca - In: The journal of business & industrial marketing 25 (2010) 4, pp. 249-259
Persistent link: https://www.econbiz.de/10008406775
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Opening the network: Bridging the IMP tradition and other research perspectives
Golfetto, Francesca; Salle, Robert; Borghini, Stefania; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 844-848
Persistent link: https://www.econbiz.de/10007761585
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Exploring the Knowledge Strategies of Temporary Cluster Organizers: A Longitudinal Study of the EU Fabric Industry Trade Shows (1986–2006)
Rinallo, Diego; Golfetto, Francesca - In: Economic geography 87 (2011) 4, pp. 453-477
Persistent link: https://www.econbiz.de/10009287960
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The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions
Rinallo, Diego; Basuroy, Suman; Wu, Ruhai; Jeon, Hyo Jin - In: Journal of business ethics : JOBE 114 (2013) 3, pp. 425-441
Persistent link: https://www.econbiz.de/10010129398